As a traditional LED brand, Smart Control Technology (SCT) witnessed the golden age of the LED market, and relished its market share in Singapore to the Southeast Asia region. Recently SCT announced its involvement in smart business, by successfully launching its smart healthcare, smart education, and smart car park solutions to serve the local markets with the convenience and ease of controlling all devices you use on a daily basis. And by partnering with Tuya Smart, it took them just months to complete.

Founded as a lighting solutions provider for the Southeast Asian market in 1997, SCT built its early success in the LED lighting category. The team found great demand in both the business and consumer market, and soon counted organizations such as China’s Chang Chun Airport and Singapore’s Housing Development Board as some of its major clients.

But the company is not yet fully satisfied with its success.

Time to Break Out of the Mode

“We always believe there is going to be something new, or even disruptive, in the LED industry,” said Richard Chua, Co-Founder and Director of SCT. Recognizing the LED industry has reached its peak, the company never stopped looking for its next recipe for growth.

In 2017, the SCT team went to a trade fair and everything changed. “We realized an opportunity of becoming an IoT provider, by observing the trend at the fair where factories start to label themselves as smart, connected, and IoT-based. We thought it was a great idea to connect devices together and bring the comfort and security that people would look for,” said Chua.

By the end of 2020, in only 10 months, SCT sold 15,000 smart products through its e-commerce platform on Lazada Singapore, covering smart light bulbs, socket power plugs, IR blasters, and motion sensors.

Being an early adopter, and the provider of a suite of smart home devices, the company also wins its opportunities in the commercial market from retail to healthcare. Today, SCT offers smart solutions to over 70 smart projects, including over 10 smart retail shops, 50 smart living spaces, five smart offices, a smart elderly care center, a smart school, and one smart hospital.

Upgrading the Healthcare and Elderly Care Industries Isn’t Easy

For existing, traditional elderly care centers, maintaining devices in every corner of the building, managing the energy control, and securing efficient operations are big challenges. Worst still, the high demand for full-time staff to guarantee 7/24 care for the elderly increases costs and challenges to business efficiencies in the healthcare industry.

This is a tremendous, booming market. Smart devices in Singapore household penetration will be 11.3% in 2021 and is expected to hit 33.9% by 2025 according to Statista, and in business scenarios, it’s the same situation.

However big the market is, there is still a chance that most businesses can’t find the right way in.

A Smart Company Emerges in the Blink of an Eye

It was after the meeting Tuya at the trade fair when SCT realized to step into something completely new wouldn’t be easy unless they find an established partner to guide the way.

“Understanding the business wouldn’t be easy for a beginner like us,” commented Chua. “From designing the products with connection methods, to creating an app, and understanding the cloud service, it’s a high threshold for most business, and many result in failure.”

It’s important to work with the right partner.

For SCT, the answer was Tuya.

Through Tuya’s platform, SCT provides its clients a full suite of smart hardware, selecting from Tuya’s 310,000 product SKUs. Also, it leverages Tuya’s Smart Life app to control all the devices. “It becomes so easy for us to choose from Tuya’s mature ecosystem, and the products are fast to develop through Tuya’s supply chain. It provides abundant choices for different scenarios, as well as cloud services and app control, all-in-one. We are providing the clients more than we could have imagined,” states Chua.

Tuya Smart is a leading global IoT Cloud Platform that provides developers with a one-stop IoT PaaS-level solution containing hardware development tools, global cloud services, and smart business platform development, offering comprehensive ecosystem empowerment from technology to marketing channels. The platform has smart-enabled more than 310,000 device SKUs. Now, smart devices ‘Powered by Tuya’ are available in more than 220 countries and regions in over 100,000 stores all over the world.

SCT’s client, like St. Luke’s elderly care, rests peacefully at night with the cameras, sensors, and light dimmers, creating a calming and safer atmosphere. While in the daytime, it looks after the elderly living in the facility with full automation and alerts. The devices are interconnected, and can alert the staff if anyone falls, accesses a restricted area, or other worrisome situations. Through multiple protocols like Zigbee, Wi-Fi, Bluetooth Mesh, IR, regardless of which, they are well connected from indoor households to the outdoor areas of a hospital, from the floors, rooms, corridors, and even bathrooms.

And besides lighting, sensors, and other devices, SCT also has the energy consumption, device maintenance, and space utilization analysis under control without the necessity of having its staff running around from different control centers to each unit in the building, to look after the status of each device.

Always Think About What’s Next

Mr. Chua commented in a recent speech, “we want to give special thanks to Tuya Smart, who helped us quickly transform our lighting business to a complete IoT provider. We have gained more market share in many areas that we have not ever entered in the past.”

SCT now aims at the Car Park market, and more scenarios that could be smart. The entire Southeast Asian market has excellent growth points in many verticals that are yet to be transformed, from agriculture, retail, real estate, tourism, and energy.

Under the waves of upgrades and transformation, more businesses like SCT already find their right partner in Tuya. SCT is just the first brand in Singapore to partner with Tuya, and there’s more coming every day.

As the Singapore government made a $2B annual procurement under the Smart Nation Initiative since 2017 and partnered with the industry players, it is obvious that the government is determined to accelerate delivering digital services to its citizens and businesses. This is just being part of Singapore’s Smart Nation efforts, which leaves lofty expectations for a company like SCT to explore.

According to SCT, they have immense confidence in all the potential industries that are yet to be transformed with smart technology. They are confident because they are, indeed, already on their way.

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Key players attending the meeting included representatives from top brands and associations such as Ace Hardware Indonesia, Cherry Mobile, Schneider Electric, SCT, and the Singapore Manufacturing Federation. Representatives from Tuya included Ross Luo, the General Manager of Asia Pacific Region and Charles Zhao, the BD Director of Southeast Asia APAC. They discussed the power of the Tuya IoT Cloud Platform and how it has helped to accelerate the industry.

Furthermore, as tech-savvy millennials progress in their careers, begin to purchase homes, and start their families, their appetite for innovative smart home products is insatiable. How can brands meet their demands to keep their families safe? How can brands continue to delight them with voice-controlled, predictive environments powered by connected lighting, HVAC systems, and appliances? And most importantly, how can brands answer this call in a timely fashion—faster than their competitors?
“The Southeast Asia region has tremendous opportunity for growth in the smart home market. Tuya Smart is a leader driving innovation in IoT space, giving it a major role in helping brands bring the technology to the masses. With our motto ‘IoT Made Easy’, we believe in helping brands accelerate their go-to-market strategies, reduce costs, and provide opportunities for category expansion and monetization,” said Ross Luo, General Manager of Asia Pacific Region from Tuya Smart.
Adding to that Charles Zhao, BD Director of Southeast Asia at Tuya Smart said, “With the growth of young consumers and increased spending power, the Southeast Asian e-commerce industry is expected to continue to enjoy dividends fueled by this demographic trend. There are lot of key projects in the pipeline for the region and we are proud to partner with various brands and associations within the region so as to help them get ahead of the curve.”

During the event, the SMF will sign a Memorandums of Understanding (MOU) with Tuya Smart to further strengthen their cooperation in smart business. “With this MOU, SMF member- companies and Singapore manufacturing community will be able to leverage on Tuya Smart’s solutions to assist them in adopting technological solutions that can enable enterprises to grow their businesses,” said Douglas Foo, President of SMF. Echoes with the theme, ACE company is also aiming to serve the customers with their Smart Klic brand, building the road map from bulb, to air purifier, IR remote, now to robotic vacuum cleaner and more options ahead to connect every person and every thing.
This year brings together the global IoT industry during the ongoing pandemic and supporting various partners across markets remains a major focus for Tuya, so as to establish the fact that IoT as a technology is beneficial for mass consumers and many industry verticals. With tailor-made solutions for each region, Tuya aims to dig deep into the insights and learnings in many regions and continue to develop the industry in partnership with associations and brands.
At the end of the day, these leaders agreed that the IoT is much more than just connecting devices to the internet. It’s truly about connecting every person with everything to enhance humans’ everyday experiences on Earth.

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The Internet of Things (IoT) is flourishing around the world, and the entire industry needs to work with industry veterans, representatives, and most importantly the media to share the latest insights and exchange ideas. The theme, “Connecting Every Thing and Every Person”, stresses the fact that the IoT market is for everyone, breaking the stereotype of it being exclusive for the wealthy.

“The Southeast Asia region has tremendous opportunity for growth in the smart home market. With our motto ‘IoT Made Easy’, we believe in helping brands accelerate their go-to-market strategies, reduce costs, and provide opportunities for category expansion and monetization,” said Ross Luo, General Manager of Asia Pacific Region from Tuya Smart.

The SMF signed a Memorandums of Understanding (MOU) with Tuya Smart during the event. “With this MOU, SMF member- companies and Singapore manufacturing community will be able to leverage on Tuya Smart’s solutions to assist them in adopting technological solutions that can enable enterprises to grow their businesses,” said Douglas Foo, President of Singapore Manufacturing Federation. Echoes with the theme, Ace Hardware Technology is also aiming to serve the customers with their Smart Klic brand, building the road map from bulb, to air purifier, IR remote, now to robotic vacuum cleaner and more options ahead to connect every person and every thing.

The keynote speeches from ecosystem partners showcased how Tuya Smart and the Tuya IoT Cloud Platform has become a strong partner for brands looking to innovate in the IoT field. Helping a diverse range of innovators and developers create smart devices continues to be a priority for Tuya Smart, maintaining the company’s position as a driving force for innovation in the field across many categories.

About Tuya Smart

Tuya Smart (NYSE: TUYA) is a leading global IoT Cloud Platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 310,000 device SKUs in hundreds of categories worldwide, serving over 324,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

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SCT was established in 1997. As a traditional LED brand in Singapore, SCT has gradually shifted its market focus from Singapore to Southeast Asia after witnessing the golden age of the LED market. With their lighting solutions leading the LED lighting industry in the Southeast Asian market, they have attracted a number of organizations including China Changchun Airport and Singapore Housing Development Council to cooperate with their keen insight into market and consumer needs.

However, SCT soon realized that they had to go beyond the lighting realm, to step out of their comfort zone and not stop at LEDs.

The “2020 China LED Chip and Packaging Industry Market Report” released by LEDinside, a research organization under TrendForce, pointed out that, affected by the global economic downturn, the growth rate of the global LED lighting market has slowed down significantly, and the output value of LED packaging used in the lighting field has been affected. .

In 2021, SCT announced the launch of smart business to simplify daily chores and upgrade convenience services with its smart healthcare, smart education and smart parking solutions. With the cooperation with Tuya Smart, this large project was easily completed in just a few months.

Break the routine, right now

Richard Chua, co-founder and director of SCT, said: “We always believe that new and disruptive things will continue to emerge in the LED industry. Although the LED industry is at an unprecedented peak, SCT will continue to strive to climb to the next peak.

Chua mentioned: “Everything has changed since the exhibition in 2017. At the exhibition, large and small factories put on the hats of ‘smart’, ‘interconnected’ and ‘IoT’. From that moment, we know that the era of intelligence has arrived, and this is also an excellent opportunity for us to transform into an IoT supplier. We always believe that the Internet of Everything can bring people a more convenient and comfortable life, which is not only a customer It is the responsibility of the SCT to pursue the aspirations of his heart.”

By the end of 2020, in just 10 months, SCT had sold 15,000 smart products on Singapore-based e-commerce platform Lazada, covering smart light bulbs, socket power plugs, infrared transmitters and motion sensors.

With its smart home business, SCT emerged early in the retail and healthcare markets . Currently, SCT provides smart solutions for more than 70 smart projects, including 10 smart retail stores, 50 smart scenarios, 5 smart offices, 1 smart elderly care center, 1 smart school and 1 smart hospital.

Smart upgrade, hard-won

The smart market is booming. According to Statista, the penetration rate of smart devices in Singapore households is 11.3% in 2021 and is expected to reach 33.9% by 2025, as is the business scenario.

However, no matter how big the market is, some companies may still be confused and unable to find the right entrance.

Equipment maintenance, energy control and efficient operation are the three mountains of the traditional elderly care industry today. And the many requirements, such as 7/24 care, add to the cost and efficiency challenges for the healthcare industry.

Not only transformation, but also expanding boundaries

After the first conversation with Tuya Smart at the exhibition, SCT realized that it is not easy to set foot in a new field unless it has the full help of industry partners.

“It is difficult for beginners to really understand intelligent business,” commented Chua, “From designing a product with connectivity, to creating an application, to understanding cloud services, the barriers to entry are high for beginners, so Failure is inevitable.”

Choosing the right ecological partner is crucial. For SCT, the answer is graffiti intelligence.

SCT can choose from Tuya’s 310,000 Powered by Tuya product SKUs and provide customers with a full set of smart hardware. In addition, SCT users can connect all smart devices with just one App.

“Under the power of Tuya’s mature ecosystem and supply chain, the choice has become so easy and the development has become so fast. Tuya provides a variety of options for a variety of scenarios, whether it is cloud service or App control, everything is available. We What we can offer is beyond our imagination,” Chua said.

St Luke’s Nursing Home is one of SCT’s clients. At night, when the entire courtyard falls into a deep sleep, the cameras, sensors and dimmers will automatically dim to protect the tranquility and safety of the nursing home. During the day, these connected devices can detect or sense unexpected situations in time. Whether someone falls or someone breaks in, they can immediately set off an alarm, prompting staff to take action. And various protocols such as Zigbee, Wi-Fi, Bluetooth Mesh, IR and so on realize the comprehensive protection of 360-degree blind spots from indoors to outdoors, from corridors to rooms.

Tuya Intelligence (NYSE: TUYA) is a global IoT development platform, creating an interconnected development standard, connecting brands, OEM manufacturers, developers, retailers and the intelligent needs of various industries. Based on the global public cloud, the interconnection of smart scenarios and smart devices is realized. It covers hardware development tools, global public cloud, and smart business platform development; it provides comprehensive empowerment from technology to marketing channels, and creates a neutral and open developer ecosystem.

In addition to lighting and sensors, SCT can automatically control energy consumption, maintain equipment and analyze space utilization, eliminating unnecessary costs such as manual running and monitoring.

Star government promotes “smart nation”

Chua mentioned in a recent speech: “We would like to thank Tuya Smart, who helped us transform from a lighting manufacturer to an IoT supplier. It is also because of them that we have been able to gain more in areas that we have never been in before. market share.”

At present, parking lots and other vertical scenarios that have not yet been transformed have attracted the attention of SCT, such as agriculture, retail, real estate, tourism, energy, etc., all of which have excellent growth momentum in the Southeast Asian market.

SCT is the first brand in Singapore to cooperate with Tuya. Under the wave of intelligent transformation, more companies like SCT who are in urgent need of transformation will realize the intelligent upgrade of the industry with the help of Tuya.

Since 2017, the Singapore government has carried out procurement and cooperation of approximately RMB 14 million per year under the “Smart Nation” special plan. Obviously, the Singapore government has accelerated the pace of its transformation to intelligence. Although this is only a small step for the entire “Smart Nation” project, it is a big step for a company like SCT, which is in urgent need of upgrading.

Chua is full of confidence in the vertical fields that have not yet successfully transformed intelligently. As a brand that started with LED lamps, now SCT has successfully stepped into areas they never imagined in the past, such as pension, education, retail, etc. The transformation has not been completed, but they are Take steps to change with confidence.

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The cooperation will help SCT apply smart products to scenarios such as private homes and elderly care centers.

SINGAPORE—Mar 27, 2021—Tuya Smart (NYSE: TUYA), a leading global IoT cloud platform, and SCT, an integrated IoT solution provider, today announced a new partnership to further enhance cooperation in technology and marketing, applying smart products to different scenarios, and bringing consumers the convenience of smart life.

As the first company in Singapore to provide ‘Powered by Tuya’ products, SCT can help users with intelligent upgrading and remote control of products, by supplying multiple IoT control systems compatible with Wi-Fi and Bluetooth mesh for homes and outdoor estates. In the past year, SCT has successfully sold more than 10,000 smart devices and received high praise from consumers.

Through the cooperation, SCT will leverage Tuya technology to develop more smart products of different categories to satisfy various needs of consumers. Meanwhile, with the continuous increase in the number of smart IoT devices, SCT will rely on Tuya’s IoT platform to develop its own app for creating better user experiences and realizing an “all-in-one smart app.”

SCT and Tuya will leverage their respective advantages to boost content marketing through social media and other channels, in the form of videos and text messages. In this way, customers can be educated on the benefits of the smart home, and these efforts will enhance the brand’s popularity and influence.

In addition, Tuya’s PaaS solutions in multiple vertical segments will provide SCT adequate opportunities for cross-sector penetration, and create well-established smart solutions in fields such as elderly care.

“We strive to serve every customer better. Quality workmanship, services, and materials guaranteed. The cooperation with Tuya brings us infinite potential in the field of IoT development. On that basis, the two companies will continue to explore the SEA market,” said Richard Chua, Director at SCT.

“The partnership with SCT is a further exploration into the markets of Singapore and Asia at large, and is a powerful move for smart products to penetrate into more consumption scenarios. The two sides will deepen cooperation and search for more business opportunities related to smart products,” said Ross Luo, General Manager of Asia Pacific Region from Tuya Smart.

About SCT

SCT is a registered corporation in Singapore. They strongly believe in bringing convenience to users by means of technology. Its mission is to become a home assistant of every household in Singapore, and to become a smart assistant on every IoT project. “Together, We Make IoT Happen” is the core value in their business. SCT is rated as a top seller on Lazada, one of the largest online shopping websites in Southeast Asia.

About Tuya Smart

Tuya Smart (NYSE: TUYA) is a leading global IoT Cloud Platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 252,000 device SKUs in hundreds of categories worldwide, serving over 262,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

https://www.tuya.com/news-details/tuya-smart-partners-with-sct-to-explore-diversified-application-scenarios-of-smart-products-Kag8ujpgjvl98

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